I Made a Video Ad

We recently made the Twitter creative for qrop, a cloud-based order management app for farmers.

This was the first time I ever made an animation.

To give you an idea of how much of a novice I was: "What do you even make animations with in the first place?" "Do the images switch like... kamishibai picture cards or something?" That's about the level I was at.

Before starting, I first thought about "who do I want to show this to?" and "what do I want to convey?" What's the best way to convey the many good points of qrop, which is still new, and get people to know about it? For qrop, there are still more people who will be using it in the future than people using it now. Animation can convey a lot more information than a still image, and it catches the eye even of people who don't know qrop yet. So, I decided to give it a try ◎

• "Catching the eye" Stands out to the user Has clear contrast
• "Driving action" Makes people want to convert Easy to click

↑ While keeping in mind these key points I was taught for making Twitter creatives,

• New features added
• Free until the end of August
• Estimated shipping date visible at a glance
• Data sharing available
• Create a PDF with one click

I aimed to convey this information as much as possible without needing to read any text.

Please take a look ◎

Here

What did you think? Did it come across at a glance...?

Video can convey an overwhelmingly larger amount of information. And since it's not live-action, the range of expression is huge, and there's so much you can do with it. It was a double-edged sword: combining simple movements effectively can guide the viewer's eye really well, but unnecessary motion can backfire.

Still, I think video is really great because it's so easy to understand.

Looking through all kinds of animated ads for reference, I found so many that were exciting to watch, had cool, satisfying motion, and stuck in your memory. This time, being my first attempt, there were parts where "I wish I could do this more" (I wanted more natural movement...!) didn't quite come together, but I want to get better at using motion and make even better work going forward.