New business & MVP development
From idea to service, fast. We build MVPs alongside you.
Validate the first step of a new business or product in small, fast, and correct increments.
Do any of these sound familiar?
When people come to us about launching something new, the problem is rarely the technology. It is almost always that a decision cannot be made.
- You know what you want to do, but not what to build first
- No estimate without fixed requirements, and no internal approval without an estimate
- You have a proof of concept, but no path from there to an actual business
- You have no development resources in-house, and nobody to own the technical decisions
- You built the whole thing, shipped it, and nobody used it the way you expected
How we solve it
We do not start by building everything. We put into words what you actually need to find out, then build the smallest thing that answers it.
Decide what to validate before building
The first meeting is not a requirements interview. We work out together what has to hold true for this business to move forward. Skip this and you end up with something nobody can judge as a success or a failure.
Make it visible quickly with a mockup
A discussion without screens lets everyone imagine something different. We produce a mockup fast, ready to use in user interviews and to get internal alignment.
Build small, on the assumption it may be discarded
Validation often points somewhere other than the original plan. We deliberately limit how much we build so that changing direction stays an option.
Continue straight into full development
Handing an MVP to a different team loses the context behind every decision and usually means rebuilding. We carry the same team from validation through development and into operations.
We launch products of our own, too
Alongside client work we build and operate our own products: Postn, a form service, and qrop, a service for agriculture. What to prioritise, and what you can defer without the whole thing falling over — we bring the judgement we earned making those calls ourselves.
How we work
We can start from around a month. Timeline and scope are adjusted to fit your situation.
- Discovery
- We map out the goal of the business and what is still unknown. There is no charge for this stage.
- Requirements
- Working back from what needs validating, we decide the first scope — including what we will not build.
- Design
- We design the screens and the system, and choose the technology.
- Implementation
- We build something that works and refine it with real usage.
Related work
Postn
Build exactly the form you want, with no backend development

Work
2023.06.12
farm watch
An agritech service that makes greenhouse conditions visible with ease

Work
2019.07.31
Open-Weight LLM × RAG System
Putting internal documents to work safely, and taking operational speed up a level
Work
2025.08.24
Run Crew
A running app for competing with friends
Work
2022.11.23
Contact us
Running alongside you, as part of your team.
We make a point of understanding our clients' challenges and ambitions and standing at the same vantage point. Beyond project-based development, we share a medium- to long-term view and build a relationship where we grow the business together as partners.