To coincide with the launch of the "Tokyo Shitamachi Estate" brand, we newly created its logo and website.
We interviewed the client about the intentions behind the brand name and the positioning they were aiming for, and expressed "the appeal of tradition and novelty coexisting" by arranging a modern Gothic typeface that still carries a retro, old-Gothic feel.
The main visual on the website is represented as a visual split into two halves — tradition and cutting-edge — and we also handled the photography.
Credit
Direction, Logo Design, Photography: Ryoya Chihara Design: Maika Tsukamoto
