We were in charge of service development for Julie. "Julie" is a wine e-commerce service built around the concept of "bringing wine closer to you, and making it more enjoyable." A personal sommelier chosen by the user proposes wines each week tailored to the user's preferences, offering the pleasure of discovering wine.
Julie is a service designed to dispel the conventional image of wine—expensive, intimidating, hard to know how to choose—so that anyone can enjoy choosing wine casually and with fun. We expressed Julie's casual, relaxed feel through a pop, soft design. From beginners to wine lovers, we designed playful icons and a UI that invites interest in its freshness, so that everyone can enjoy wine with ease. We hope you'll experience the joy of choosing wine with Julie!
Development
In building this new e-commerce platform, the client wanted to:
- Launch quickly and validate the response from customers
- Offer a variety of features going forward, keeping the application itself flexible
To meet these needs, we used Shopify's Storefront API, building the backend with Laravel and the frontend with Nuxt.js. This allowed us to make custom implementations easier while keeping the cost of e-commerce feature development down.
Credit
App design, logo design: Yuria Saito Logo animation: Yasuhito Matsuura Development: Naoki Ioroi, Kanae Akagishi, Tatsuya Koizuka, aLiz Inc. Illustration: Tomoyuki Igarashi
